From time to time, I search “Fleeky Friday” on Google to see how we are performing in SEO.

As I scrolled, I noted the usual, our tags as well as the tags of artists that use our products.

Soon this caught my eye. I thought I was daydreaming-

I’m not going to lie. I screamed. Out of shock, amazement and disbelief. Joy. Tears. I felt so many things at once. “Is this real?” I thought to myself. I clicked the article.

You can see it yourself here: https://www.byrdie.com/best-clear-lip-gloss

I remember answering a few questions on why clear gloss is a must, however this is not something I expected to happen. Our Diamond Gloss is now an award winning product.

In an industry that is extremely over saturated, an indie brand like mine getting noticed by huge blogs like Byrdie (collectively over 1m followers across all platforms) is a huge feat.

I am so incredibly honored and humbled that my handmade glosses are featured among some of the legendary beauty brands like GUCCI, Lancome, YSL, and Glossier.

Thank you, (Yes, you) for your amazing support. This wouldn’t be happening if it was not for you.

This is only the beginning!

Imagine posting something you enjoyed creating and then BOOM - 100K plus views overnight? Elle Magazine is tagging you in a post on their instagram, followed you and is in your inbox.. Their beauty director is in your comments. (she is awesome by the way) TV Tokyo is asking if they can use your video, and
Health Magazine is as well.

Well all of these things happened to our founder (instagram @shureice) with her crystal crease liners. Nothing can compare to waking up and seeing your face and your art, perched up on @elleusa’s instagram next to Blue Ivy and Rhianna. Our owner is a humble person, her screams upon finding these things on that fateful morning, rang throughout the entire neighborhood.

Let this be a lesson to everyone reading this. Dreams DO come true. Not when you expect them to, but when it’s the right time. Keep pushing!